Artificial Intelligence. AI. Everyone’s heard these two letters at some point… let’s talk about what they mean for marketers in 2023.
Here are just a few of the ways your peers are using AI for marketing in their daily work lives:
- Generating net new content
- Optimizing and/or repurposing old content
- Analyzing data and gathering insights
- Creating voiceovers for videos
Sure, adapting something new in the workplace can be daunting, but it’s important to think of AI as a part of your team. You can make it work for you!
Utilizing AI tools, such as ChatGPT, can help us do our jobs as marketers better and faster. Think about how much time it could take you, or a member of your team, to put together a rough draft of a case study or a blog. Is it hours? Days, even?
Instead, what if you asked an AI tool to create a draft for you? You would provide details like your ideal customer profile, industry, pain points, benefits, or sometimes even a transcript from an interview or webinar. Then, at the click of a button, that rough draft is done.
You were already going to write the draft and create the content anyway, this way it’s faster and allows you to produce more content at a more rapid rate.
That’s not to say that AI is the end-all, be-all for content creation. AI models still need to be designed and managed by humans. While it can help provide the first draft, it’s never best practice to use that raw content without editing. Nothing beats a fresh set of human eyes to add clarity and creativity.
To learn more about best practices for getting started with an AI tool, check out this blog post.
AI in the Future
There’s still a widespread belief that AI will replace human jobs. With so many businesses still looking to automate even the most basic of tasks, such as manual data entry or social media scheduling, we’re a long way from putting entire jobs in the hands of an AI tool. While AI can streamline redundancy, it is still only a tool to enhance performance. It is not a substitute for a human writer or content marketer.
Consider the things a human marketer can do that AI cannot:
- Attend networking events
- Create personal connections with leads and customers
- Add timely, quirky, and creative additions to campaigns
The bottom line is that AI is here to stay, and it is fundamentally changing the way many marketers create and manage content. At the end of the day, the more markets learn to coexist with and utilize AI tools, the more success they will have.
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