With today’s B2B buyers going through more than 90% of their journey before initiating contact, every piece of your company’s image and marketing assets must be perfect – including your website. There are a few surprising key components of your company website you should be keeping an eye on.

Do you know your current website conversion rate, or how it’s performed over the last year? If you answered no, why not? Your website is the face of your business, the first thing people see after searching your company name online. A good website helps your business stand out from the competition and build a strong online presence. It’s also one of your greatest lead generation tools. No pressure or anything, but it should be perfect. 

Here are the 9 things you should maintain on your website to keep it in tip-top shape: 
  1. Site Speed – Keep your website up and running, no one wants to stare at a loading screen for longer than a couple of seconds. 
  2. Header Structure & Tagging – Are your headings logically structured on the page, starting with an H1, then an H2, and so on? Properly structuring these can help your search rankings. 
  3. Keyword Usage – Are you using the proper keywords to attract your audience and maintain your SEO?
  4. Calls To Action – Are your CTAs strong enough to get people to react, such as filling out a form or asking for more information? 
  5. Interlinking/Backlinks – Consider how easy it is to navigate to different parts of your site. Can you guide someone on a journey using links throughout your pages?
  6. Domain Score – A good domain score is between 50 and 60, anything above that is considered excellent. This score uses the authority of your website, and therefore its searchability. 
  7. Forms – How many forms are on your website? Are they functioning properly and are people filling them out? 
  8. Redirects – Do you have redirects set up for any altered, moved, or deleted webpages? These help eliminate error codes when someone tries to visit the moved webpage, which could result in a lost lead. 
  9. Mobile Optimization – You’d be surprised how many companies, particularly B2B companies, forget to optimize their mobile site. Even if your audience is primarily desktop, Google prioritizes showing the mobile version before the desktop version, so this is crucial! 
Conclusion

Were any of these key components of your company website surprising? If we shocked you with any of these, perhaps it’s time to take a look at your website and ensure its running properly. If it’s not, you have some work to do! 

From enhancing a specific landing page or boosting your overall website performance, it’s important to create an elevated user experience that fits your target audience. If you need help increasing conversions, improving user experience, and driving traffic to your website, The Partner Marketing Group offers a comprehensive website assessment to help identify where your website may be underperforming.  

When you’re ready, visit https://thepartnermarketinggroup.com/contact/ or email info@thepartnermarketinggroup.com to start the conversation. 

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