Today’s software and technology marketing landscape is ever-changing. This constant movement leaves channel marketers with a choice: adapt or be left behind. It’s more important than ever for marketers of all experience levels to keep a close eye on their top marketing objectives and technology marketing benchmarks in order to plan accordingly and allocate their budget appropriately.
The 2024 Technology Marketing Benchmarks & Trends Report is overflowing with the shared insights, efforts, challenges, and successes of technology marketers. Its eight chapters span from budget recommendations to social media trends to what’s new in lead generation – and beyond! This report can help you answer questions like:
Is your marketing budget in line with your peers’?
Did you know that 44% of software and technology companies spent the largest amount of their budget on events in 2023? Where does the rest of it go, and what are companies like yours spending overall? Find out in the report.
Do your lead generation tactics align with others in the channel?
While lead generation has remained the #1 marketing goal for 5 straight years, what are the most active and most effective tactics your peers are utilizing? What’s the least effective? The answers to these questions could surprise you.
Which types of content are getting the best results?
This year, 72% of marketers claim to have a content plan/strategy in place. What kinds of content are they creating? Which are most effective? Most of all, what are the biggest challenges to creating original content?
Of course, it doesn’t stop there. The report covers even more, including SEO/SEM, social media trends and tactics, the value of having a content and marketing strategy, and so much more. Year over year, many marketers utilize this report as a resource to achieve better results from their marketing campaigns and efforts, as well as compare their plans against their peers’.
Download the 2024 Technology Marketing Benchmarks & Trends Report here.